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The Evolution of ROI Measurement for Meetings

SmartMeetings

A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. Sponsorship is not a creation of meeting organizers or even the modern capitalist economy.

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Making Lemonde: Turning Negatives into Positives in a Post-COVID Incentive World

SmartMeetings

From his lockdown in Greece, he has been busily planning for what he calls “the post-COVID New World.”. Wherever you stay, Breust suggests taking a long, hard look at the contract before signing. “We We can expect major revisions to all travel contracts after COVID-19,” he says. See also : The New Corona Reality.

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Convene Celebrates Our 30th Anniversary

PCMA Convene

From stories about fax machines to photos of 3D projection mapping, from advice about negotiating piles of paperwork to a roundtable discussion among female CEOs, we’ve gone from serving an industry in its infancy to one that has come of age. Does a planner’s attitude make a difference when negotiating with hotels?”

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