How to Control Your Message in a Crisis
PCMA Convene
MAY 8, 2017
If you respond to the pressure of the press making you speak before you’re ready to, that press conference will be a disaster. You need people surrounding you who think in an unvarnished fashion like reporters. At that news conference, the press is going to try to knock you off your game. H: HOMEWORK. “As How did this go wrong?
Let's personalize your content