Event Industry News

JUNE 1, 2020

While no one knows exactly what the aftermath of the global COVID-19 pandemic will mean for the events industry, we expect to see two competing sentiments: lingering concerns about travel and mass gatherings and a pent-up demand for the commerce and community associated with live events. Here are a few highlights.

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Trade Shows Travel Marketing Event Marketing 114

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

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Event Marketing Marketing Social Media Speakers 60

Maritz Global Events

APRIL 25, 2019

Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Quite a few event marketers are investing heavily to win over Millennials and Gen Z – and it makes sense. At many conferences, this vintage crowd is largely ignored.

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Consulting Healthcare Trade Shows Conference 75

Event Farm

SEPTEMBER 28, 2017

Segmenting guests pre-event makes it even easier to customize their experience once they’re on site. For example, at conferences, trade shows or exhibits, take it one step further and guide certain guest subsets to specific areas on-site.

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Marketing Trade Shows Social Media Technology 179

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Flagship Events. In this first section, we'll look at Apple's flagship events. Apple Special Events.

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Socio Events

AUGUST 10, 2022

When they hosted their first virtual event , they devised a game around the products and services they wanted people to purchase during the virtual conference, and awarded points for every dollar spent. Maximize brand awareness at a virtual trade show. Elements of a great virtual event.

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Social Tables

SEPTEMBER 14, 2021

How can I tell if an event is engaging? There are a lot of different metrics planners can use to measure engagement, and a lot of it depends on the event setup. At an in-person lecture or conference, engaged attendees participate in discussions, interact with one another, and remain attentive throughout the event.

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Social Media B2B Tech Marketing 176

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. So I set a very specific goal for myself.

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Global Events Trade Shows Marketing Events 53

Cvent: Event Marketing

JUNE 27, 2018

Corporate event planning is a multi-faceted exercise, but ensuring that everyone who attends our annual user conference makes the most out of their time and fosters the relationships they’re looking for is critical to our event’s success.

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Trade Shows Corporate Events Tech 2018 42

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

Marketing 60

Marketing Trade Shows Technology Speakers 60

Cvent: Event Marketing

OCTOBER 11, 2018

It’s no doubt those sacrifices have saved hundreds, if not thousands, of events from turmoil, but it’s important that you’re in good health to tackle the event itself. Event planning shouldn’t kill you. Stay on top of your health the same way you stay on top of your event. Make time to eat.

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Trade Shows Entertainment Events Conference 55

Event Farm

SEPTEMBER 28, 2017

Segmenting guests pre-event makes it even easier to customize their experience once they’re on site. For example, at conferences, trade shows or exhibits, take it one step further and guide certain guest subsets to specific areas on-site.

Marketing 100

Marketing Trade Shows Social Media Technology 100

Bizzabo

OCTOBER 24, 2019

In this article, we’ll explore 12 Intel events and experiential marketing activations and tease out the key takeaways from each. The Visual Cloud Conference. The Visual Cloud Conference is a joint effort between IBC (the world’s most influential media, entertainment, and technology show) and Intel.

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Smart Meetings

DECEMBER 8, 2021

I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. As a conference organizer you may want to be more proactive than that. A Tipsy ‘New Normal’? Duty of Care.

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Insurance Hotels Hospitality Trade Shows 52

Bizzabo

AUGUST 9, 2019

It's also a town with plenty of quality events venues for event planners to choose from. In this article, we'll take a look at the top 20 event venues in Jacksonville, Florida. Take a look at any one of these spectacular spaces for your upcoming conference, anniversary party, or brand launch! 26 Atlanta Event Venues.

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Venues Banking Hotels Trade Shows 54

Marketo Events

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

Marketing 213

Marketing Trade Shows Technology Speakers 213

Bizzabo

JANUARY 15, 2019

It's an eclectic mix that represents the best that Kansas City has to offer in the way of event venues. You're sure to find a location that perfectly fits your event marketing needs and allows you to throw the get-together of a lifetime. Whatever your event, you won't regret hosting is at Kauffman Stadium. No problem.

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Venues Food and Beverage Banking Corporate Meetings 48