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How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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Crisis Management Resources for Event Organizers

Socio Events

Understanding the impact that COVID-19 has on event organizers, we’ve compiled this resource page to help you stay up-to-date on the impact of Coronavirus on the events industry as well as share some strategies to consider to make the most of these uncertain times. Event Industry Resources on Coronavirus.

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The Business of Events: Marketing Your Mobile Event App

Cvent: Event Marketing

If you want to successfully market your mobile event app, you have to be organized. Creating a plan ahead of time will help lead to better mobile event app adoption. . Design website banners that read “Download This App Now.”. Write app teaser emails and social media tweets. Once the app is live.

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What is event marketing?

Event Farm

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows.

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Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Key Event Marketing Tactics to Drive Attendance at Your Next Conference

CadmiumCD

Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events. Marketing to an online crowd is more effective with the following strategies. The Value Of Quality Content.