article thumbnail

Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

article thumbnail

Case study: SAP Sapphire 2022 (10 locations)

The MICE

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. Market Background: What prompted the need for this event? .

2022 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Party Over?

Smart Meetings

It happened in Sao Paulo, Brazil, in 2009,” Juliane Farinazzo, co-founder and events director of Bijou Events, remembers as if it were yesterday. A director of her client company got furious with her staff and event workers, made a huge scene, demanding to keep drinking when the bar closed.

article thumbnail

12 Imaginative Events from Cisco

Bizzabo

TechWiseTV is another way that Cisco reaches its audience on the regular, without having to deal with typical event planning details like finding a venue and hiring a set up/tear down crew. So make sure that your organization's event schedule includes customer appreciation time. The Cisco Global Events Mobile App.

article thumbnail

16th Annual Meetings Industry Forecast

PCMA Convene

Emerging markets, however, retain their 22-percent share of the total market despite the declines in Brazil and Russia, which were partially offset by strong growth in markets such as Mexico, Indonesia, and the [Persian] Gulf region. For example, planners should meet with the security teams at their venue to discuss security precautions.