Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Creating a unified event brand.

Global Events 53

Global Events Trade Shows Marketing Events 53

Smart Meetings

DECEMBER 8, 2021

It happened in Sao Paulo, Brazil, in 2009,” Juliane Farinazzo, co-founder and events director of Bijou Events, remembers as if it were yesterday. A director of her client company got furious with her staff and event workers, made a huge scene, demanding to keep drinking when the bar closed.

Insurance 52

Insurance Hotels Hospitality Trade Shows 52

Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

Social Media 48

Social Media Telecommunications Technology 2019 48

PCMA Convene

OCTOBER 31, 2016

Emerging markets’ growth has been slowing down since 2011 and experienced a negative growth in certain countries, as signs of increasing volatility have started showing. We saw a busy year of mergers-and-acquisitions activity in 2015, with the bulk of notable deals taking place in the mature markets of the U.S., and France.

Meetings 40

Meetings 2017 2016 Travel 40