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Holy F**k, Apple. You Spent HOW MUCH?!

Decibel Management

This staggering figure was recently unveiled by Phil Schiller , former head of Apple’s worldwide marketing, during his testimony at the ongoing trial of Epic Games vs. Apple, and it shook us to our core. Apple spent a whopping $50 million on its annual Worldwide Developers Conference. $50 50 MILLION. . 2021 Oscars – $40 Million.

2012 74
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35 Must Attend Events For Event Planners in 2020

Bizzabo

Experiential Marketing Summit 2020. The ultimate training conference on the ultimate marketing discipline: experiential marketing. IBTM America is where the meetings, events and incentives industry's top decision makers meet and do business. Those who complete the event will receive a certificate in event design.

2020 91
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12 Imaginative Events from Baidu

Bizzabo

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

2019 49
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12 Imaginative Events from Intel

Bizzabo

But did you know that Intel is also a leader in the live events space? In this article, we’ll explore 12 Intel events and experiential marketing activations and tease out the key takeaways from each. It’s event marketing at its finest. Source: Event Marketer. The Visual Cloud Conference.

2018 48