Marketers differ on the metrics that matter for live events, finds new research from Elevate
Event Industry News
MAY 9, 2022
The value of proving face to face interaction is particularly high for Brits in the tech sector – 67% of those in tech in the UK valued this metric most highly versus 30% in tech across regions. All companies favoured social media monitoring post-event the least (13%). Important functionality choices.
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