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The Crisis of Connection

Velvet Chainsaw

appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. To obtain true belonging, real connection and real empathy requires meeting real people in real spaces in real time.

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Leveraging Team Learning at Conferences

Velvet Chainsaw

Yet conferences are lagging in meeting the needs of team learning. She pointed to a fascinating study of collective intelligence conducted by Thomas Malone , an MIT professor and director of Sloan School of Management’s Center for Collective Intelligence. Doing business—especially buying and selling—has become more of a team sport.

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If You Build It, Will Teams Come?

Velvet Chainsaw

Make it easy for teams to register and attend together and consider incentives to encourage it. Create activation areas and zones where teams can meet up onsite to debrief and process the learning and ideas they captured that day. We really like how Association for Talent Development promoted team learning at their annual meeting.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. They also spend a lot on list buys and ad placements.

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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category.

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TOP 25 best marketing conferences in Europe to attend in 2019

Eventory

Showing up at one of the best marketing conferences puts you right in the heart of the industry. You get the chance to meet fellow specialists, discuss the new trends and share experiences. There are many benefits of regular event attendance. Therefore, it’s good to carefully study the list of top ones to attend.

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