Velvet Chainsaw
APRIL 12, 2022
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry.
Velvet Chainsaw
JUNE 5, 2024
To apply the concepts of customer centricity to Annual Conferences, identify the attributes of your most frequent full conference paying attendees (top 5 or 10%) over the past five years or so. The chart below provides a visual of how registration revenue is trending by cohort for the past four years.
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Velvet Chainsaw
OCTOBER 12, 2018
At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.
Velvet Chainsaw
JULY 23, 2018
Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. A Poverty Of Conference Content Marketing Success. Awareness and consideration.
Eventory
JANUARY 29, 2019
2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. 1 Marketing Insights Event 2019.
Velvet Chainsaw
AUGUST 2, 2016
When evaluating the factors that are most important learning draws for attendees, both the attendee and the expo organizer agreed on the top two reasons: To keep up-to-date with industry trends…what’s new or emerging? But there was a huge divide on the third factor “to attend conference programs/sessions.” Stay tuned.
Bizzabo
APRIL 18, 2019
There are plenty of SaaS conferences out there. Which ones should you attend? The following list of top 30 SaaS conferences will help you decide. SaaS (short for software as a service) conferences are some of the most popular business gatherings on the planet. SaaS Conferences. Others cater to certain niche topics.
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