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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

APRIL 12, 2022

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370
B2C Social Media B2B Advertising 370
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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Stay tuned.

Trade Shows 150
Trade Shows B2C Education Healthcare 150
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