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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Stay tuned.