Event Marketer
FEBRUARY 16, 2024
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.
Event Marketer
APRIL 17, 2024
A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. The biggest draw at Lacoste’s activation was an apparel customization station.
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Event Marketer
FEBRUARY 21, 2024
Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.
Event Marketer
JULY 5, 2021
available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP.
Event Marketer
DECEMBER 27, 2021
Kohl’s served as presenting sponsor of an inclusive drive-in fashion show promoting adaptive fashion. In the case of Runway of Dreams, a nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event and secure a title sponsor in Kohl’s.
Event Marketer
MAY 9, 2022
The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. American Express returned to Coachella with a merchandise pop-up created in partnership with Bravado.
Bizzabo
MAY 18, 2018
During the 2010 New York Fashion Week, Ben Sherman set up their Soho New York location to have shirts hanging outside their window ripe for the taking. This offline publicity stunt generated a lot of buzz around Ben Sherman during the fashion week. 15) Coca Cola - 2012 Olympics Sponsorship. 12) Ben Sherman - Nicked!
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