Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco
Event Marketer
JULY 12, 2021
Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. In partnership with United Airlines and Marriott Bonvoy, Clear, a secure identity platform, leveraged its Health Pass service to deliver a COVID-safe outdoor reunion event hosted by Neil Patrick Harris at New Jersey’s MetLife Stadium.
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