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Advertising

Attendance Marketing

Trade Shows

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Marketing

Marketing Meetings Food and Beverage Advertising

Ninja Moves for Improved Conference Session Marketing

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference

Conference Marketing Education Attendance Marketing

Event Pro Update

How Much Should You Spend on Marketing Your Meeting?

Ninja Moves for Improved Conference Session Marketing

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