Advertising Attendance Marketing Speakers Trade Shows 
PCMA Convene
SEPTEMBER 18, 2017
Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Marketing’s traditional four P’s are product, price, place, and promotion.
Velvet Chainsaw
SEPTEMBER 8, 2016
As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!
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