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Experiential showcase revolutionising Scottish events to take place next year

Event Industry News

EXPERIENCEit, a new initiative designed to support the growing market for experiential events in Scotland and beyond, will be held in Edinburgh early next year. The experience economy is a huge growth area set to soar in value to $12 trillion by 2028 according to the World Experience Summit.

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Guest Blog: 3 essential event metrics your technology should capture

Event Industry News

Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14 trillion by 2028. Tools that capture and report event metrics are essential for organizations to measure and evaluate the success of their events.

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Event Industry Trends & Stats

InGo

In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020.

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Event Industry Trends & Stats

InGo

In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. Event management software.

B2B 52
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How to get sponsors for an event: A comprehensive guide

Socio Events

The truth is that there are plenty of organizations that would be willing to partner with you on your upcoming event. In fact, the sponsorship segment of the B2B event industry is growing at an annual rate of 12.1% through 2028. According to Allied Market Research, that’s the highest rate of any segment in the market.

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Top 6 Event Planning Certifications To Boost Your Career

Eventtia

Event planning is a lucrative and evergreen career choice. The global event management market is estimated to be worth $6.36 between 2021 and 2028, according to Grand View Research. With the rapid growth in the event industry, now is the time to get certified and propel your career.

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Your guide to event marketing: Everything you need to know in 2022

Socio Events

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?