article thumbnail

10 Tips to Implement a Digital Marketing Strategy in Your Event

Eventscase Blog

Harness the power of social media According to Statista, in 2021, over 4.26 billion people were using social media worldwide—a number projected to increase to almost six billion in 2027. A qualifier on which social media channel to use would be doing background research on where to find your target audience.

article thumbnail

Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

It also includes intersections across multiple channels or environments, such as physical stores, websites, mobile apps, social media platforms, and more. This way, they’ll share their experiences on social media, provide positive reviews, and refer others, contributing to the brand’s reputation and attracting new customers.

Retail 48