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10 Tips to Implement a Digital Marketing Strategy in Your Event

Eventscase Blog

Harness the power of social media According to Statista, in 2021, over 4.26 billion people were using social media worldwide—a number projected to increase to almost six billion in 2027. A qualifier on which social media channel to use would be doing background research on where to find your target audience.

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The Upcoming Evolution of Recruiting and Talent Development

Eventbrite UK

A survey shows that 92% of recruiters use social media when looking for the perfect job candidate. At the same time, according to Delaney, social media, and professional networks like LinkedIn, will become even more important and powerful as training facilitators. Paper resumes are no longer a priority.

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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

It also includes intersections across multiple channels or environments, such as physical stores, websites, mobile apps, social media platforms, and more. This way, they’ll share their experiences on social media, provide positive reviews, and refer others, contributing to the brand’s reputation and attracting new customers.

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Event advertising: 18 tips and tricks to reach your target audience

Socio Events

In fact, it’s neck-and-neck with social media in terms of its marketing effectiveness. Use social media to your advantage As of 2023, there are approximately 4.8 billion social media users worldwide, with that number expected to climb to nearly 6 billion by 2027, according to Broadband Search.

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How To Increase Foot Traffic With In-Store Events

Eventtia

By 2027, 75% of shoppers expect to see this. Social media engagement is another measurable metric to assess the impact of your in-store retail event. You can track metrics such as likes, shares, comments, and event-specific hashtags by monitoring social media platforms.

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