Momencio
OCTOBER 3, 2023
Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.
PCMA Convene
JANUARY 5, 2019
According to the most recent IACC “Meeting Room of the Future” report, 90 percent of event planners say their job requires more “experience creation” than it did two to five years ago. And one way to create experiences is event technology.
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The Castle Group
AUGUST 21, 2023
7 Tips to Engage Gen Z Event Attendees Although Millennials currently dominate the professional world, they won’t for long. According to Carisa Bartlett, Cvent’s Product Marketing Team Lead, Gen Z will represent 27% of the global workforce by 2025 and it will only increase as the years go on.
Eventbase
FEBRUARY 6, 2018
Analysts predict that 5G networks will be in use by 2020, set to connect over one billion users by 2025. 5G network technology has been the subject of great excitement and debate within tech spheres and has been one of the major highlights at this year’s CES 2018 event.
PCMA Convene
APRIL 2, 2017
Barry McDonald, vice president of sales and marketing at onPeak, told Convene that “educating the attendees and exhibitors on why they should take advantage of staying in the block” is one of the keys to picking up additional room nights. We know our attendees are using Airbnb,” Talley said.
SmartMeetings
AUGUST 3, 2017
Millennials (those ages 18-34) are expected to represent 50% of all travelers to the USA by 2025, according to the Cornell Center for Hospitality Research. According to Internet Marketing Inc., The majority of guests today are self-sufficient, tech-savvy travelers who are comfortable using apps or mobile websites. 2017 Update.
PCMA Convene
JANUARY 6, 2020
The Boston Consulting Group projects the global market for robotics to reach $87 billion by 2025. Expect some of that spending to start this year in the business events industry. Personalized Marketing. For e-commerce sites, personalization has been an increasingly common method of digital marketing.
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