PCMA Convene

JANUARY 6, 2020

The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Consider the fact that the global events industry was officially added, as of last fall, as a partner in the United Nations’ drive to reach SDGs by 2030.

2020 128

2020 Meetings 2019 Sustainability 128

PCMA Convene

DECEMBER 30, 2019

The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Consider the fact that the global events industry was officially added, as of last fall, as a partner in the United Nations’ drive to reach SDGs by 2030.

2020 98

2020 Meetings 2019 Sustainability 98

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

2019 167

2019 Meetings Hotels Venues 167