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Eventful insights: A peek into 2024’s event marketing trends.

Expo Pass

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Ethical marketing. It’s time to roll with the changes, planners!

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How Sustainability Took Center Stage at CES 2023

Event Marketer

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.

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What You Need to Know About Sustainability in 2023

Event Marketer

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

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Agenda Unveiled: The 2023 Experiential Marketing Summit in Las Vegas

Event Marketer

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Gallery: Talking Business Growth and Culture at Agency Forum 2023

Event Marketer

The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.

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The 2023 Fab 50: Recognizing the Event Industry’s Top Builders

Event Marketer

But at the end of the day, the master craftspeople who stand up our event builds and exhibit booths know the power of creativity, strategy, measurement and, most importantly, service to succeed in the evolving world of face-to-face corporate event marketing today. Presenting, the 2023 Fab 50.

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Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns

Event Marketer

Your monthly event sustainability update S trong sustainability programs include activities your brand can talk about—and promote. From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy worthy actions.