How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes
Event Marketer
APRIL 3, 2023
It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.
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