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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sponsor budgets are shrinking: How to build cost-effective event sponsorships that prove ROI

Socio Events

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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Eventscase Monthly News Round-Up November 2022

Eventscase Blog

The contract renewals we have closed in recent weeks are a testament of our clients’ trust in our team. As we have announced extensively in social media, Eventscase celebrated its 10th anniversary last September. LAST ‘WHAT’S UP’ EVENT OF 2022. ANNIVERSARY SURPRISE FOR ETL 2022. PUCHERO 2022 OF OPC SPAIN.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to social media can help build buzz. The design may also provide the emotional push needed to sign a contract as well.

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Conference Planning: A Step-by-Step Checklist for Success (Backup - Aug 2022)

InitLive

Social Media Marketing World went from an event with only 50 staff to more than 200 staff. It is important to keep track of each vendor’s contract and deliverables to ensure there are no surprises when they start work. Vendor and sponsorship information. Social media channels. Event date and location.

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The 10-Step Guide to Nonprofit Event Planning

Social Tables

Double the Donation , a leading donation matching tool, reported that Americans gave almost $500 billion in donations in 2022. They research services, collect event quotes, and execute event contracts. Invite local media outlets, such as city and local press, to attend the event or join a social media Livestream.