2021 Event Marketing Global Events Sponsorships 
Event Industry News
NOVEMBER 29, 2019
It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.
Event Leadership Institute
NOVEMBER 18, 2020
Read on for a glimpse behind the scenes from the team that planned and produced this year’s wildly successful virtual event – which drew nearly 3X the expected registrations , filled CloudBees’ sales pipeline immediately with hot leads , and had sponsors signing on for 2021 before the event was complete. Conclusion.
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Event Marketer
JANUARY 3, 2024
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Socio Events
SEPTEMBER 1, 2022
A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?
Socio Events
OCTOBER 11, 2022
Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global events market is expected to surpass $2 trillion by 2028, according to Verified Market Research. Marketing the event.
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