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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. To boot, for each person who walks the pathway, Mercedes will make a $1 donation per footstep to The National Energy Education Development Project to help bring sustainability resources to schools through curriculum and customizable programs. MERCEDES-BENZ.

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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. The initiative aligns with Tazo’s customer base, which is passionate about climate justice. Agency: Edelman) –K.H.

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