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Medical Meetings Embrace Wellness

PCMA Convene

The American Osteopathic Association (AOA) has also been upping the wellness elements woven throughout its annual meeting, OMED. Yoga and 5K fun runs have become staples at many other medical meetings, too, including the ONS Congress and the AOA’s OMED. Or it could become a contest that ties in social media.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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Scleroderma Congress Innovates to Emphasize Patient Participation

PCMA Convene

The 5th Systemic Sclerosis World Congress drew health-care professionals and patients to Bordeaux for parallel conferences in 2018. The 2018 congress, Feb. Today, that includes social media, which can have an “echo” effect, she said, extending to public media. All photos courtesy AIM Group International).

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Scleroderma Congress Innovates to Emphasize Patient Participation

PCMA Convene

The 5th Systemic Sclerosis World Congress drew health-care professionals and patients to Bordeaux for parallel conferences in 2018. The 2018 congress, Feb. Today, that includes social media, which can have an “echo” effect, she said, extending to public media. All photos courtesy AIM Group International).

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Yelp Is on the Way

PCMA Convene

The idea originated several months earlier in a brainstorming session for BIO 2017’s social-media campaign. BIO’s branding was limited, but the Yelp and BIO logos both appeared on the front cover, and an ad for BIO 2018 was featured on the back. Yelp not only provided the content, but it designed the booklet — free of charge.

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