PCMA Convene

MARCH 25, 2019

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

APRIL 1, 2020

A participant at the American College of Chest Physicians’ CHEST Annual Meeting 2019 runs a probe over an “alien” with magnets in its chest in order to view ultrasound images revealing a cardiac condition. The exercise was part of an escape room at the event. American College of Chest Physicians, CHEST Annual Meeting 2019.

Meetings 52

Meetings Medical Meetings 2019 Transportation 52

PCMA Convene

MAY 1, 2018

Glatts led a group of more than two-dozen business-event strategists through a months-long exercise in applying design-thinking processes to medical meetings, and he and three of the exercise participants talked about their experience on a panel at PCMA’s Convening Leaders 2018 in Nashville. “We

Tourism 75

Tourism Travel Sustainability Conference 75