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Medical Meetings Embrace Wellness

PCMA Convene

The American Osteopathic Association (AOA) has also been upping the wellness elements woven throughout its annual meeting, OMED. Yoga and 5K fun runs have become staples at many other medical meetings, too, including the ONS Congress and the AOA’s OMED. Or it could become a contest that ties in social media.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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Yelp Is on the Way

PCMA Convene

For its 2017 International Convention in San Diego on June 19–22, the Biotechnology Innovation Organization (BIO) partnered with Yelp, the online review site, to produce a guidebook on the city’s top options for food, drinks, and diversions. The BIO 2017 Yelp Guidebook was primarily a print project, but it was also distributed online.

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