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We are biased against truly creative event design

Conferences that Work

A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative event design to novel visual and sensory elements. Truly creative event design We are biased against truly creative event design.

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How to help meeting design clients figure out what they really want and need

Conferences that Work

The needs assessment trap Conference design clients who “know what they want” have already decided on their “ why? I understand their perspective, because I also feel the temptation to pin down specifics — number of participants, duration, venue, budget, etc. ” and “ who? ” stage.

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How the Future of Storytelling Can Change the Way We Meet

PCMA Convene

He founded the FoST Summit in 2012, inviting 300 people from the fields of technology, arts, theater, business, and communications to attend a one-day event to explore the impact of technology on storytelling. We really had to blow up the conference model,” Melcher said in an interview with Convene.