Podcasts Cross to Mainstream: 5 Reasons Why Event Marketers Need Them
Maritz Global Events
MAY 2, 2019
There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. As event marketing experts seek out richer digital channels to connect and convince their audiences to attend their events, podcasts offer a smooth and seamless way to reach busy professionals on the go.
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