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Five F&B Sampling Tactics Worth a Taste-Test

Event Marketer

More Sampling Strategies: Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. The brand aimed to serve at least 5,000 slices on the tour. Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations. Using digital to enhance the IRL experience.

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Taking Meetings and Exhibitions on the Road

PCMA Convene

In October 2019, the annual meeting of the Italian Society of Anaesthesia, Analgesia, Intensive Care, and Resuscitation (SIAARTI) drew 4,000 health-care workers to the La Nuvola Congress Center in Rome for a four-day program of education and networking. Gaia Santoro.

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AIM Group International manages 3,000 event experiences in 2019

Event Industry News

We are really satisfied with this year’s achievements.

2019 52
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World Wide Group solutions designed to ensure memorable and measurable events

Event Industry News

Despite the restrictions pretty much everywhere in 2020, World Wide Group managed to open new offices in Rome and California and to launch World Wide Events, a turnkey events management solution. World Wide Group’s mission is to continuously redefine the way the world consumes digital media,” Karen Hayes says in conclusion.