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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

On May 7, the association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, described as “an opportunity for toy manufacturers, buyers, media, and other key stakeholders to reconnect and refocus for a successful fourth quarter during these uncertain times when in-person meetings and events are not possible.”.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

“On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We 4,400 exhibitors showcased tech innovations to 170,000 attendees in nearly 3 million net square feet of exhibit space in Las Vegas in 2020 — moved the event to a virtual platform in January. Overcoming Tech Issues.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

AlliedPRA creates local destination experiences for meetings, incentives and events that move hearts, minds and businesses forward to deliver unforgettable moments. BCD Meetings & Events. They specialize in multicultural events, sponsorship activation, and mobile tours. Notable clients: HBO, FOX, History, Disney, MATTEL.

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