Pairing memorable event experiences with bleisure travel
Eventbase
FEBRUARY 12, 2020
According to an SAP Concur study , Millennials are the most common bleisure travelers taking 38 percent of trips but Baby Boomers and Gen Xers aren't far behind making up 31 percent of the bleisure market each. How can event managers appeal to the bleisure traveler? How can event managers appeal to the bleisure traveler?
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