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Q&A with Tori Barnes on Advocating for Bold Action

SmartMeetings

Meetings support many other parts of the economy through business trade shows, scientific conferences and medical meetings. Those hard workers lost their livelihoods, customers and revenues through no fault of their own. We have also lost the mental health that comes with anticipation of travel.

Travel 52
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

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Yelp Is on the Way

PCMA Convene

I’m addicted to Yelp — all of us around the table were obsessed with it,” said Erin Lee, managing director of marketing and event technology for BIO, which represents biotech companies, academic institutions, state biotech centers, and related organizations in the United States and more than 30 other countries. .

2017 45
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Modest and Reasonable with a Twist

SmartMeetings

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You