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Lessons from Leaders

SmartMeetings

We’ve got so many issues coming at us—from workforce to sustainability, to public health and many others. The important thing to me is being able to seize on opportunities because sometimes, as we know, speed to market is crucial and you have to trust what your gut is telling you—informed by intelligence, of course.

Travel 98
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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.