article thumbnail

The Evolution of ROI Measurement for Meetings

SmartMeetings

A quick history lesson uncovers this: The first sponsorships date back to the 5th century BC in Ancient Greece. sponsorships are bought, sold, negotiated and measured based on paid broadcast value. Sponsorship is not a creation of meeting organizers or even the modern capitalist economy. Pandemic Shifts. They ceased to exist.

article thumbnail

Making Lemonde: Turning Negatives into Positives in a Post-COVID Incentive World

SmartMeetings

From his lockdown in Greece, he has been busily planning for what he calls “the post-COVID New World.”. There are many ways to send that message, but it will need to be tailored to post-COVID-19 budgets, markets and sensitivities,” he says. The time to do this, of course, is when negotiating the contract, not when trying to exit it.

Travel 119
article thumbnail

Convene Celebrates Our 30th Anniversary

PCMA Convene

From stories about fax machines to photos of 3D projection mapping, from advice about negotiating piles of paperwork to a roundtable discussion among female CEOs, we’ve gone from serving an industry in its infancy to one that has come of age. Does a planner’s attitude make a difference when negotiating with hotels?”

2012 56