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Trend Report: Tourism Brings Storytelling to Life

SmartMeetings

Storytelling has become the new black in every industry as marketers use the power of narrative to engage and inspire. According to booking and management software company TrekkSoft , 73 percent of destination budgets are spent on marketing experiences. Europe Winner: Greece—A 365-Day Destination. Africa Winner: #TrueTunisia.

Tourism 73
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Awe-Inspiring Swag Bag Items from the 2018 Oscars

SmartMeetings

The Oscar bag was put together by Distinctive Assets, a Los Angeles-based marketing company that has curated nominee gifts for 16 years. A big item in the Oscar swag bag was an all-inclusive trip to a fabulous destination, such as Tanzania, Hawaii, Zanzibar or Greece. Look Good, Feel Better.

2018 48
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Convene Celebrates Our 30th Anniversary

PCMA Convene

I n a real sense, Convene , which was launched in 1986, grew up alongside the meetings profession. As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine.

2012 56