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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. Lynch says Lacoste sees the Miami Open as a global event, with the U.S. Agency: Factory 360.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Notable clients include: Beam Suntory, Char-Broil, Maserati, Northstar Lottery Group, Paris Presents Incorporated. Elemento L2 is a Chicago-based event marketing agency that specializes in experiential campaigns. They specialize in multicultural events, sponsorship activation, and mobile tours. Allied Experiential.

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Top UK Event Agencies: The Ultimate Directory (2019)

Bizzabo

As a full service agency Cheil London has plenty of experience in digital, shopper marketing, experiential, traditional advertising, social, retail design and sponsorship. CWT Meetings & Events. Paris, Boulogne Billancourt Cedex. Perception is an event production agency based in London. Principal Global Events.

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