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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team partnering with staff based in the brand’s Paris headquarters and global digital and social teams.

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The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Agency: IHEARTCOMIX) CATCH THE PARIS OLYMPICS AT YOUR LOCAL MOVIE THEATER Movie theater brands have been fighting to stay relevant for years by reimagining how their properties are utilized.

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Visit Qatar Extends Partnership with UFI

Exhibitor Magazine

PARIS � UFI, the Global Association of the Exhibition Industry, and Visit Qatar have renewed their Diamond Sponsorship agreement, reaffirming Visit Q.

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IBTM World exceeds 2019 exhibitor levels: boosts industry confidence

Prestige Events Magazine

This year Morocco has also invested in sponsorship and will bring their trademark hospitality to the Hosted Buyer Lounge with a special activation.

2019 52
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ETL Replay: Wembley Stadium and its digital journey

Event Industry News

Since then, the screens have been switched on, engaging content has been created and sponsorship deals have been made. Lizzie also referenced current affairs, such as the Paris attacks in 2015, that inspired some of Wembley’s digital content.

2015 64
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Season’s Greetings: Inside Six Experiential Holiday Campaigns

Event Marketer

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. Agency : The Social Standard, influencer marketing).

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Robe UK appoints new head of marketing

Event Industry News

Her spectrum of knowledge has embraced multiple disciplines including organizing and running events, sponsorship and PR activations and orchestrating engagement campaigns, all of which will be a “massive asset” to Robe UK, comments managing director Mick Hannaford. Theresa is super excited about joining Robe UK. “The