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Sampling is Back: Get a Taste of the Impossible Food Truck Tour

Event Marketer

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. A tablet-based survey built to collect qualitative feedback for both Impossible Foods and Walmart is also part of the experience.

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Can Events Help Solve the Global Food Crisis?

PCMA Convene

It’s clear that our food systems will need to change — and change radically — if we are to safeguard the planet and feed a growing population. The good news is that new approaches, new partnerships, and new resolve — spurred on by the urgent threat food waste poses to the planet — are changing that. (Painting by Dennis Wojtkiewicz).

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Smart Moves in Vail, Niagara Falls and More

Smart Meetings

Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Chris Cofelice.

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Upcoming 11 Top 2022 Trade Shows Across the US

Ins'Tent

Bringing together about 4,000 exhibitors to amplify brand awareness, foster new business connections and generate greater demand through pre-events and marketing. America’s Food & Beverage S how . Pennsylvania Motorcycle Show 2022 . JCK Las Vegas – Jewelry Expo. When: June 10-13, 2022. Technology.

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Smart Moves in Chicago, Miami and More

Smart Meetings

Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Derek Flint and Tatiana Lora.

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Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Event Marketer

Typically held in March at the Pennsylvania Convention Center, the massive fundraising event produced by the Pennsylvania Horticultural Society (PHS) was moved to FDR Park, June 5-13. Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors.

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Smart Moves in LA, NYC and More

Smart Meetings

Andaz West Hollywood , LA’s premier hotel on the Sunset Strip, named Tucker general manager and Frederick director of sales, events and marketing. Springboard Hospitality in Los Angeles welcomed Suescun as regional director of sales and marketing. Simmons joined THesis Hotel Miami as its director of sales and marketing.