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The Anti-Diet Movement on Display at an Event for Dieticians

PCMA Convene

At a symposium session, Cohn shared the results of a survey General Mills funded on food shaming — “defined as ‘making people feel bad about what they eat.’” The research showed that “food shaming led to lower self-esteem and eating disorders and made people more likely to avoid the cereal aisle in grocery stores.”

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

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Modest and Reasonable with a Twist

SmartMeetings

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You

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Convene Celebrates Our 30th Anniversary

PCMA Convene

I n a real sense, Convene , which was launched in 1986, grew up alongside the meetings profession. As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine.

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