PCMA Convene

SEPTEMBER 18, 2017

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

SmartMeetings

AUGUST 3, 2023

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You

Medical Meetings 93

Medical Meetings Food and Beverage Education Technology 93

PCMA Convene

JULY 31, 2016

As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine. For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals.

2012 56

2012 Food and Beverage 2013 Hotels 56