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Modest and Reasonable with a Twist

SmartMeetings

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.