PCMA Convene

APRIL 4, 2024

At a symposium session, Cohn shared the results of a survey General Mills funded on food shaming — “defined as ‘making people feel bad about what they eat.’” The research showed that “food shaming led to lower self-esteem and eating disorders and made people more likely to avoid the cereal aisle in grocery stores.”

Food and Beverage 111

Food and Beverage Medical Meetings Trade Shows Social Media 111

SmartMeetings

AUGUST 3, 2023

Rules, regulations and innovations in the design of medical meetings In 2019, Radiological Society of North America drew 51,800 people to McCormick Place in Chicago. An estimated 25,000 were medical professional attendees from 116 countries. Costs for everything else must fall under the category of “fair and reasonable.” “You

Medical Meetings 95

Medical Meetings Food and Beverage Education Technology 95

PCMA Convene

SEPTEMBER 18, 2017

They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Spend in this category doesn’t contribute to the value proposition for attendees.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51