Guest Blog: The rise of personalisation, and how the events industry can embrace it
Event Industry News
JULY 16, 2018
Our industry has no doubt begun to embrace the trend, for example, at the most recent instalment of digital marketing trade show dmexco, an exhibitor opted to give printed bags away to attendees. The importance of pre-event engagement. Event success is the product of many factors, one in particular being the pre-event approach.
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