Guest Blog: The rise of personalisation, and how the events industry can embrace it
Event Industry News
JULY 16, 2018
Our industry has no doubt begun to embrace the trend, for example, at the most recent instalment of digital marketing trade show dmexco, an exhibitor opted to give printed bags away to attendees. Leveraging tech in all of the right ways. It we fail to do so, they could be left behind.
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