Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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Event Marketer

JULY 21, 2024

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. Sustainability Highlights With brands moving towards 2050 sustainability goals, making sustainable elements part of the trade show exhibit strategy is gaining ground. Have a story idea?

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Event Marketer

MAY 22, 2025

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because its the right thing to do. Environmentally friendly choices dont immediately mean higher prices.

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EventMB

MAY 7, 2020

As virtual meetings and conferences become more common, we can only assume that online trade shows are next. Although they're more complicated to transition online, there is existing tech to assist. Here are ten tools for organizing virtual trade shows.

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Event Marketer

MARCH 15, 2024

Both of those are true—sometimes—but as companies of all sizes adopt the 2050 net zero climate goals to cut greenhouse gas emissions, they’re starting to take real steps across their events and exhibits. Cue in several wide-reaching initiatives and credible action on the show floor. 30 to Feb. Decarbonization? Circular economy?

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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Event Marketer

AUGUST 15, 2024

Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I AI is really putting the art of possibility in the hands of people,” Asma Aziz, director of marketing, America’s territories, Intel, described about the evolving role of AI in events during EMS Summer School. “So,

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BizBash

JUNE 3, 2025

Photo: Courtesy of Genesis House This column is sponsored by BW Events Tech , award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more. We also opened submissions for the 13th annual BizBash Event Experience Awards ! Submit your entries by Oct.

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Event Marketer

OCTOBER 18, 2024

The 2024 NACS Show, a global event for the convenience store industry, brought together over 26,000 attendees to the Las Vegas Convention Center, Oct. The icy-cold vibe of the exhibit did right by the cool tech, and pouring the samples into the ice sculpture to chill made for an engaging and delicious experience.

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Velvet Chainsaw

JUNE 28, 2016

In a groundbreaking study that encompasses survey results from both show organizers and their attendees, CEIR has gathered data from thousands to gauge key characteristics of repeat attendees—who they are and why they become loyal visitors to an exhibition. Roughly 90% of event organizers perceived both attributes as important to attendees.

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Picatic by Eventbrite

APRIL 25, 2019

If you host a trade show, you’d probably be horrified to learn that attendees find your check-in process so cumbersome that they created their own. The post How One Trade Show Fixed an Outdated Registration Process appeared first on Eventbrite US Blog.

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EventMB

NOVEMBER 11, 2021

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech?

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Event Marketer

FEBRUARY 21, 2024

A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events. Frothy brand logos? Signature flavors?

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Event Marketer

JANUARY 9, 2025

First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Attendees could explore the chips, radars and other tech inside buildings before seeing some of them in action in the autonomous vehicles. Learn more here. Learn more here.

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BizBash

MAY 27, 2025

Claire Hoffman May 27, 2025 This feature is sponsored by Gladiator Productions , a new kind of production company igniting magic in the arena of live events, entertainment, and experience. We consistently partner with our clients by providing high-touch service through every step of the production process. Join us Aug.

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Event Marketer

JANUARY 9, 2025

A pickleball court that welcomed hundreds of players throughout the event and holographic founder pitches added the element of future-forward innovation. As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects.

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Event Marketer

MAY 2, 2025

Photo: Alive Coverage A perfect mix of brand and business, Google Clouds flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11.

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EventMB

FEBRUARY 9, 2023

Skift Take: Despite evidence that attendees today have different priorities, business events have largely returned to the same formats as before the Covid pandemic. As organizers look to adapt to a new reality, industry leaders share their thoughts on the trade shows of the future.

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Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

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Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!

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Velvet Chainsaw

APRIL 24, 2019

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?

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Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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BizBash

MAY 29, 2025

Photo: Courtesy of Capital Pride Alliance Companies used to be so pervasive at major Pride events that supporters were worried about excessive corporatization, calling it “rainbow capitalism.” And this includes events like citywide parades. Other Pride events have lost key sponsors, including Anheuser-Busch InBev in St.

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BizBash

JUNE 9, 2025

Photo: Courtesy of The Wall Street Journal NEW YORK — On May 28 and 29, The Wall Street Journal ’s Future of Everything, one of publication’s signature live events, took place at a new venue, The Glasshouse in New York City. It was also no longer open to the public and instead was switched to an invite-only event.

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. I’m a believer in always bringing something unexpected, a little bit of joy,” says Victor Torregroza, events and experiences manager at Intel.

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Event Marketer

NOVEMBER 25, 2024

Adding to the action was an LED truck that drove a popular circuit around Chicago to drive awareness of the partnership and intrigue in the event. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

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BizBash

MAY 21, 2025

Shannon Thaler May 21, 2025 For your daily dose of event inspo from around the globe, follow BizBash on Instagram here. These creative design, lighting, and catering ideas across live events around the world served up some major eye candy on Instagram. As if that weren’t impressive enough, the event firm pulled it off in just two days.

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BizBash

JUNE 11, 2025

The event brought together execs from brands featured on Fast Companys 50 Most Innovative Companies of 2025 list — which included Waymo, the WNBA, YouTube, and FX — along with past honorees. Kristin Mooney , senior vice president of events for Mansueto Ventures-owned Inc.

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BizBash

JUNE 10, 2025

Photo: Courtesy of FX “We knew we wanted an unconventional location for the event, as the series really called for something unexpected,” explains Kenya Hardaway, senior vice president of integrated promotions at FX Networks, who worked with marketing agency The Syndicate to pull off the gatherings. Photo: Courtesy of FX 5.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Another standout element of the booth was the mini audience theater, where events and presentations were hosted. And then seeing our terminals, they might say, Whats Adyen?

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BizBash

JUNE 10, 2025

North Americas largest show producer will bring thousands of events, travel, and sports industry leaders to Louisville, continuing a successful partnership between the city and the renowned event portfolio. Louisville has consistently proven to be an exceptional host city for our events.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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BizBash

MAY 22, 2025

Photo: CORT Events The CORT Events Pop-Up Series is a traveling event that showcases how personalization can elevate an event experience. It wasnt just about presenting furniture and decor, but crafting experiences that felt personal and deeply connected to each events unique identity.

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Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Beyond QR Codes Event production company Animatic Media announced a new product this week called Intelligent Content , designed to bring conference content to life.

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BizBash

MAY 19, 2025

Photo: Courtesy of Northeastern University Forget chandeliers and carpeted conference halls—todays most memorable events are happening in places no one sees coming. Events dont need ballrooms to be brilliant. If youre ready to break the mold, contact us to start designing your next standout event.

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