SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’
Event Marketer
MARCH 21, 2023
But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We’re going to be at Kentucky Derby coming up and soon we’ll be at Maid In America.
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