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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. While in its infancy, AR was often used by brands as part of a gimmick that included the technology for the sake of the buzzword. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

Fashion 104
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Best in Show 2016

PCMA Convene

We asked readers to nominate exemplary meeting professionals who usually operate out of the spotlight, behind the scenes, working in areas such as convention services, audiovisual, event technology, and catering. Amanda Simons , Sustainable Events Program Manager, Greenview. AV / TECH SUPPORT.

2016 76