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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The resulting #TeamStateFarm Football Find scavenger hunt combined augmented reality with live interactions over the course of four days surrounding a matchup between Kansas City and Green Bay. It was that simple.

Fashion 110
Fashion 2023 Sponsorships Sustainability 110
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Best in Show 2016

PCMA Convene

JULY 31, 2016

Dennis Cross , Senior Event Manager, Kansas City Convention Center Nominated by Mia Short, CMP, WATT Global Media “Dennis is a strategic, creative, collaborative, solutions-centric partner. Amanda Simons , Sustainable Events Program Manager, Greenview. Audra Kamin , Director of Sales, ARAMARK, Kansas City Convention Center.

2016 76
2016 2015 Hotels Management 76
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